When you present a new CRM system to a sales team without a solid adoption plan, you’re throwing your car keys at a 15-year-old and hoping for the best.
Sure, you know the CRM you’ve chosen is an amazing tool that will help deals from getting overlooked and assist your team in focusing their energy. But your team may be a little suspicious, so handling the introduction with care really matters. The best tool in the world is pointless if no one uses it — or worse, use it as little as possible and with a bad attitude.
If consistent CRM use is your goal, start on the right foot. Take a few key steps during the introduction process to avoid adoption issues.