Customer Success Stories Posts

How Gentec Electro-Optics Found Simplicity with Pipedrive

How Gentec Electro-Optics Found Simplicity With Pipedrive

Fast Facts:
Company name: Gentec Electro-Optics
Industry: Laser beam measurement
Location: Quebec City, Canada, Portland, Oregon, Tokyo, Japan
Sales team size: 10 salespeople

Gentec Electro-Optics’ Story

Gentec Electro-Optics Logo

Gentec Electro-Optics is a worldwide leader in laser beam measurement. They sell equipment to measure the power and energy of lasers, along with tools to observe beam profiles. They also dabble in very niche applications such as ultrafast laser measurements (200 000 Hz) and terahertz detectors. Gentec-EO’s services include support, calibration, and recalibration. (more…)

How Pipeline Visibility Helped One Company Increase Revenue by 15%

Case Study Northwest Weatherization

“Our CRM is an extension of my left hand or my right hand. It moves so quickly and comfortably that I don’t have to worry about it. I’m then able to focus on more lead opportunities.”

The nuts and bolts

Company size: 24 (five-person sales team)

Industry: Real Estate (Energy Efficiency)

Location: Greater Portland (Vancouver, Salem and Hillsboro)

Integrations: Google Apps, PandaDoc, Zapier

In this study, you’ll learn about:

  • How Northwest Weatherization increased its bottom line by 15%
  • Key integrations that allowed it to have more fluidity in its sales pipeline


Pipedrive-Leadfeeder Integration Case Study: How Quru Increased Qualified Leads By 34%

How Quru Uses Pipedrive and Leadfeeder

The nuts and bolts

Leadfeeder, a sales lead generation tool that integrated with Pipedrive, is resulting in big wins for companies such as Quru. After taking advantage of the tools in quarter two of 2015, within six months, Quru increased its number of qualified leads in its sales funnel by 34%. 

Leadfeeder shows which companies visit your website and their activity. Therefore, users who have the Pipedrive and Leadfeeder integration typically increase their conversion rate by three times and have a 300% reduction in their churn rate when compared to users who don’t have the integration, said Jaakko Paalanen, Leadfeeder’s head of partnerships.

In this study, you’ll learn about:

  • Quru CEO Steve Jackson’s integration process between Pipedrive and Leadfeeder
  • How Quru uses Pipedrive to manage its sales funnel
  • Quru’s best practices that drove the spikes it’s seen