Let’s talk about something important. Sales and customer service teams are often at odds. And when they are it’s your customer — and ultimately your company — who suffers.
You want sales to trust support and support to trust sales. For that to happen, both teams need to agree that their end goal is the same: a positive customer experience. When sales and customer service teams have a productive, collaborative partnership, they can make exponential gains toward that ultimate shared goal.
Alignment between sales and customer service begins with a fresh perspective on how each team contributes to the customer acquisition and development process, and with developing a process for working with customers across teams. (more…)