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How familiar are you with sales enablement? As Pipedrive users, you’re certainly familiar with how much work goes into closing a deal. When your marketing team turns over a “hot lead,” you put hours of work into explaining your product, overcoming objections, staying in front of the prospect, building a polished proposal, and getting ink on paper (or a digital signature on a PandaDoc proposal!).
While winning new business is rewarding, losing a deal after putting hours into bringing it along can be crushing.
I’ve experienced this myself during my career, and it’s caused me to spend countless hours studying how sales teams can be more effective. That obsession with building more effective sales teams is what led me to co-found PandaDoc, and it’s a passion that fuels my personal mission to support sales enablement for our customers today. (more…)