Integrations and Add-ons Posts

Why (and How) Sales and Customer Service Teams Should Be Aligned

Pipedrive and Helpscout Sales and Customer Service Teams Should Be Aligned.

Let’s talk about something important. Sales and customer service teams are often at odds. And when they are it’s your customer — and ultimately your company — who suffers.

You want sales to trust support and support to trust sales. For that to happen, both teams need to agree that their end goal is the same: a positive customer experience. When sales and customer service teams have a productive, collaborative partnership, they can make exponential gains toward that ultimate shared goal.

Alignment between sales and customer service begins with a fresh perspective on how each team contributes to the customer acquisition and development process, and with developing a process for working with customers across teams. (more…)