If selling prowess relies solely on talent, nobody would bother buying a self-help book on sales. You can buy one but will just burn yourself out trying to follow the author’s success mantra — without ever seeing a hint of the promised results. Thankfully, selling success depends more on training than talent. The multibillion-dollar self-help industry is proof of that.
But before you think that nurturing existing habits is all you need, STOP. (more…)