A good Customer Relationship Management (CRM) tool should be able to serve many parts of the business, allowing every department in your company to maximize efficiency. When you have different teams working in different tools, a lot of stuff falls through the cracks and fails to translate from one system to the next.
Let’s start by defining what it is we’re talking about:
CRM is a collective term for all the structures your company uses to guide interactions and relationships with customers.
It includes not only guidelines for how direct interactions take place, but also systems for organizing and tracking all the relevant information. This includes meetings, proposals, sales conversions and more.
A CRM system pulls together lots of data to show your business how well (or poorly) the relationships with customers are being handled and how that’s affecting you.
For the purposes of this article, when we refer to CRM we will be referring to a CRM system, rather than the broader definition.
The main purpose of using a CRM is to automate certain aspects of sales for speed, efficiency and accuracy. This is the use case that most people are familiar with.
In this blog we are wandering off the beaten path though and will detail some more unusual ways to use a good CRM, from sales management to strategic marketing and competitor tracking. We will also look at how using a CRM effectively can drive up your profitability. So strap in, get set and let’s see if we can teach you anything. (more…)