How Framery Increased Lead Generation by 800% Using the Pipedrive and Leadfeeder Integration

How Framery Uses the Pipedrive Leadfeeder Integration

Keeping track of leads is not always an easy task, especially if you don’t have a concrete method. Spreadsheets can get confusing and hard to access. However, Framery learned that with Pipedrive and its Leadfeeder integration, lead and sales data can live in one easily accessible location.

Fast Facts:
Company Name: Framery
Industry: Business/Manufacturing
Location: Finland
Size: 100+ employees

About the Company

Framery creates happy, productive workplaces by creating sound-proof meeting spaces and phone booths to open-plan offices. They currently have two products, Framery O and Framery Q. The Framery O is a phone booth that allows one person to make calls and take video conferences without disturbing other employees. The Framery Q is a meeting room that allows two people to have meetings and important conversations without disturbing anyone. Framery has an office in Finland and works with clients such as Uber, Microsoft, Oracle, Cloudera Dow Jones and Cambridge Innovation Center.

What problem(s) did you turn to Pipedrive to help you solve?

We needed a sales CRM software that was simple so that our sales people would actively use it. Before Pipedrive, we had only spreadsheets and they weren’t very useful. They were not synced properly and were hard to access. Ease and convenience of use was key to getting our sales staff actively using and documenting lead data.

How has Leadfeeder helped you to customize Pipedrive as your sales CRM?

With the help of the easy-to-install integration, we now have website lead data from Leadfeeder in the same system as the actual sales data. It is hard to get people to use various systems, so it is a huge advantage that all the data is in the same place without any manual effort. Leadfeeder data also provides valuable insight into our potential customers browsing habits.

What solution(s), if any, were you using before signing up for Pipedrive?

Before Pipedrive, leads were collected in spreadsheets and e-mail. These spreadsheets were hard to keep up to date and different versions of the spreadsheet would pile up on shared drives. People also didn’t use them because it was too cumbersome to fill out and the right version wasn’t always available.

What were the main objectives of your intended solution?

The main objective for a sales CRM system for us was the predictability of sales. The main requirement for the CRM solution was the ease of use and ”lightness” of the solution, documenting leads must be quick and effortless. We also wanted easy, hassle-free integrations between systems. Especially important to us was to be able to show important events, such as a new deal, in existing communication channels for the whole company.

How did you hear about Pipedrive and what piqued your interest in our solution? 

We had heard good things about Pipedrive from people in our own network that used it in their sales, so this reassured us the solution could work for us too.

Which Key Performance Indicators have seen noticeable improvement since the adoption of Pipedrive?

1. Since we adopted Pipedrive our revenue has grown from 1,2M€ in 2014 to 17,8M€ last year. It is estimated to more than double this year as well.
2. We are getting 800% more leads than we used to get back when we started using Pipedrive.
3. Our ability to track and follow up customer cases has improved significantly since Pipedrive provides such great visibility to the sales pipeline.
4. Distributor maturity curve has steepened since we are able to spot and help under-performing partners better. In other words: We are
able to get new dealers getting deals and succeeding faster.

Was there a noticeable impact after adding Leadfeeder into the mix?  

Leadfeeder is a very useful tool that takes all the time consuming manual hassle out of documenting website leads into actionable items. From Leadfeeder it’s very easy to transfer leads into Pipedrive or directly to dealers via email with one click.

Before the integration we didn’t have full visibility to website lead data. It wasn’t in the same system that our salespeople actively used. The integration between Pipedrive and Leadfeeder gave us the ability to contain all lead data under one roof which makes taking systematic action easier.

Now with the help of the integration, we have a systematic way to ensure that all possible leads are considered without any extra manual effort. This reduces the time and resources needed to generate and nurture website leads significantly.

Were you expecting the results you have seen, and how do you think Pipedrive contributed?

Pipedrive was a simple and easy solution to get all sales data under one roof and into active use. We were hoping to find a platform that could let us create and track multiple sales pipelines without an army of coders and months of waiting. We just didn’t have the time or the money to do so. That was exactly what we got. Among million other things, we are able to track all the different markets, our whole sales team’s
performance, new leads and customer cases easily – and we did the implementation by ourselves just in a couple days. Pipedrive is an
incredible platform!

How easy was it start implementing Pipedrive?

We started out quickly with one set of stages and modified them along the way. This is easy to do, which is a strong suit of this solution. It is always hard to get people on board in using a new software. The easier and simpler the software is, the easier it is to get people on board. Pipedrive is a very easy and simple software, so the implementation and adoption wasn’t that hard.

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Martin Anvelt

Martin is a Partnership Manager at Pipedrive.

  • Dmitry Lepyokhin

    great case, love Pipedrive but the only thing we miss is auto-follow up 🙁

  • Christian Sjøvold Blomberg

    what’s the benefit of using Leadfeeder over Pipedrive’s built-in webform functionality?