[Update] We’ve Made the Web Forms Beta Even Better

Pipedrive web forms

It’s been just over a month since the launch of web forms and we think it’s high time we updated users on progress, including some key changes.

We’re extremely pleased about all the positive feedback we received on how easy you found the forms to set up and use. 

Typical of Pipedrive users (and one of the reasons we wouldn’t swap you for any other user group) - we received a lot of suggestions for improvements as well.

It soon became clear that the key shortcoming of the first release was the limited number of form fields. Users wanted more, in fact, more than we ever imagined would be needed. 

So this update answers that key request.

Here's how we improved our web forms to help you simplify your selling

All custom text, single and multiple option fields that are created in Pipedrive, can be added to your form.

Now you can add as many custom fields as you want. 

Now you can add as many custom fields as you want.

As our users are located across the globe, we also added the option to translate the CAPTCHA and “Submit” buttons to all 13 languages that Pipedrive supports. 

So no more wondering what that “I’m not a robot” thing means.

How customers use Pipedrive web forms to power more sales

With over 2,000 forms created to date, we reached out to some customers to ask why and how they are using Pipedrive web forms and here’s what they told us:


Company: iPear

Name: Chris Utiera

Position: Managing Director

How do you currently use web forms?

“I have linked our Pipedrive web form to my existing Website, which allows for traffic created by pre-web form marketing campaigns to flow directly into Pipedrive, for easy and user-friendly management.”

How has web forms impacted your business?

“The automation process has boosted our first-engagement rate from 3/10 to 7/10. Because that first impression is so vital to the sales relationship – and its ability to transform into a successful close – we are left wondering how much our business could've developed if we were exposed to Pipedrive and web forms 12 months ago.” - Chris Utiera


Company: iPourIt, inc.

Name: Kasim Idrees

Position: Manager, Strategic Planning & Development

How do you currently use web forms?

“Our web form is located on our website. Prospective clients who are interested in our product can sign-up through the web form, which automatically creates a deal within Pipedrive. This ultimately allows us to focus on the client, rather than follow processes to create records before considering the client.”

How has web forms impacted on your business?

“As a relatively new company, the demand for our product is high. Aside from email and phone inquiries, we would be unable to fully capture the demand for our product. However, thanks to web forms, our prospective clients have a path to inquire about our product, while allowing us to immediately respond to their needs in an efficient manner.” - Kasim Idrees

We hope you enjoy using web forms and keep us updated on any creative uses you find. 

Why not get started right now? 

You can find the forms here.

Happy closing.

[Update] We’ve Made the Web Forms Beta Even Better | Pipedrive
[Update] We’ve Made the Web Forms Beta Even Better