July 2012 Posts

How to fundraise with Pipedrive (and how we raised our $700k seed round)

A bit of news: We’ve closed our seed round, as TechCrunch reported. Andy McLoughlin (co-founder of Huddle) and Christopher Muenchhoff trusted us enough to invest again, and we’re glad to have TMT Investments aboard. We’re going to use the $700,000 raised to speed up product development and having a larger footprint in the United States, our biggest market.

Because we used Pipedrive for fundraising, I thought I’d share what we did and our results – perhaps useful for anyone raising funds for their startup, favorite charity or cause.

We actively started fundraising mid-April. One of the first things was defining stages in our pipeline: (more…)

The one Twitter trick that Pipedrive founders master

No twitterPipedrive has five co-founders that all use Twitter. Lighty, I should add, because their accounts are not used that much, neither for promoting Pipedrive nor casual social media chatter. When I started advising the company on marketing matters I’ve encouraged non-tech members of the team to take a more active role on Twitter. Share insights, grow followers, participate in conversations kind of thing. This seemed very appropriate for a startup without a marketing budget.

They were polite and kind of tried but the one thing they’ve done exceptionally really well is … ignore my advice. So today, 18 months since our first chats, Pipedrive business founders don’t “engage” with the followers, they don’t share interesting articles they read and they don’t follow people to grow their own influence. They don’t use Twitter at all like all the “social media gurus” recommend.