Do you use your phone as a sales tool?
The word “data” in General Data Protection Regulation may lead you to think that GDPR applies only to sales teams who rely on email, social media, or other online sales tactics.
That’s not true.
If you use electricity to contact European prospects or collect their information, you’re not exempt.
That mobile phone of yours needs electricity – so you need to be aware of your GDPR responsibilities when making sales calls to European prospects and leads.
GDPR isn’t just about how you contact people. It’s about whether you have permission to do it. (more…)