For a startup to thrive and grow, you have to figure out product/market fit — this has become increasingly clear over the last five years in San Francisco. You can raise millions, get a huge amount of exposure, and possibly even see a bit of initial traction . . . but if you can’t get to product/market fit, you’re just not going to make it.
“Put simply, product/market fit is when you stop wondering if your product actually solves a problem and you start wondering how you’re going to deal with all the people trying to buy your product.” – Tristan Kromer, Lean Startup Circle
More specifically, business viability hinges on finding profitable product/market fit.
So as a business owner or operator, the question you have to ask yourself is: “How do we get there quickly?”
What’s the sales hack to find profitable product/market fit? How do you systematically home in on a profitable, scalable business model without wasting 12 months selling to the wrong people?
Here’s a technique I use to address this challenge: (more…)