Should You Choose Cold Calls, Cold Emails or Both?

Should you choose cold calls, cold emails, or both?

Two tried and tested ways to get in touch with potential customers exist in sales: the cold calls and the cold email.

Some salespeople favor calls. Some reps swear by emails. But is one method of contacting a prospect better than the other? Read on to learn more about the benefits and drawbacks of both. (more…)

Podcast: 5 Keys to Closing More Deals with Steve Oriola

Brutal Truth Podcast Steve Oriola Pipedrive CEO

Knowing what deals are going to close this month is something salespeople should know off the top of their heads. But it’s difficult to stay focused on multiple deals when you don’t have a clear visual representation of your sales process, Brian G. Burns explains in his The Brutal Truth About Sales podcast, featuring Pipedrive CEO Steve Oriola.

Burns, who now uses Pipedrive, reminisces about his struggles with spreadsheets: “The problem with spreadsheets is that they’re clumsy … and they’re really not connected to anything.”

Oriola then discusses the importance of taking back control of your sales pipeline, and provides five key recommendations for companies looking for better ways to manage their sales process and close more deals.

“You get immediate visibility with Pipedrive. It has that perfect mix of simplicity and power.” Brian G. Burns, The Brutal Truth About Sales podcast


Cold Leads: When to Cut and Run

When to give up on Cold Leads

It was such a promising prospect. You made contact. You may have even gotten some interest. But then your lead sat and sat and sat in your pipeline. You put a lot of effort into the lead, but you’re not getting anything back.

There could still be hope, however.

How do you know it’s time to cut bait? (more…)

[Feature Release] Day View in Mobile Calendars

Mobile Calendar Update

A big part of being a successful salesperson is the level of client service you offer, which in turn depends on your attention to detail – especially to calendar details. Any salesperson knows there’s nothing worse than canceling a meeting at the last minute, or having two clients show up to your office at the same time because of a double booking.

That’s why we’ve made some key changes to our calendar view, in both the iOS and Android versions of our app.

[Guest Post] The Simple Sales-Hack to Profitability

Dan Murphy Sales Profitability

For a startup to thrive and grow, you have to figure out product/market fit — this has become increasingly clear over the last five years in San Francisco. You can raise millions, get a huge amount of exposure, and possibly even see a bit of initial traction . . .  but if you can’t get to product/market fit, you’re just not going to make it.

“Put simply, product/market fit is when you stop wondering if your product actually solves a problem and you start wondering how you’re going to deal with all the people trying to buy your product.” – Tristan Kromer, Lean Startup Circle

More specifically, business viability hinges on finding profitable product/market fit.

So as a business owner or operator, the question you have to ask yourself is: “How do we get there quickly?”

What’s the sales hack to find profitable product/market fit? How do you systematically home in on a profitable, scalable business model without wasting 12 months selling to the wrong people?

Here’s a technique I use to address this challenge: (more…)