Creating a Cyber Security Culture That Sticks: ISMS Training Review

Cyber Security

A number of years ago, we here at Pipedrive went from seeing ourselves as a SaaS startup to realizing our responsibility as a medium sized technology enterprise.

It was time, as a leading sales CRM, to invest further in our security credentials to provide peace of mind to our 70,000+ customers that their data is in safe hands. We tested and rolled out various ways of security training our engineers. Here’s what we learnt (the hard way) so you don’t have to. (more…)

How to Get People to Fall in Love With Your Product

How to Make People Fall In Love With Your Product

Every few weeks someone new comes along claiming to have found the secret to magically unlock unlimited sales. You’ve probably seen the ads all over social media: The Cold Calling Technique That Will Quadruple Your Revenue! Try This One Sales Trick And Watch the Millions Roll In! The Haircut Guaranteed to Make You a Closer!

The bad news is, there is no hidden secret or magic formula to sales and anyone claiming to have found one is usually charging you for their knowledge. We suppose this is a bit of a secret money-making formula in itself, only not one designed to really be of any benefit to you.

The good news? There are principles you can apply and techniques you can develop that will help customers fall in love with your product. This will make sales a whole lot easier. They’re not magic, just good tips developed over years of successful selling. (more…)

Sales Performance Measurement: Four Tips for Tracking Your Team’s Success

Sales Performance Measurement

You know that measuring your sales team’s successes – and failures – is vital. It helps you optimize individual and group performance, and ultimately, pipeline and conversion. But while it may be essential, it isn’t easy.

You have to know which key performance indicators (KPIs) matter to you, and how to track them effectively. But a head for hard figures isn’t enough. You need great soft skills too. The kind that let you spot and celebrate great work, deliver negative feedback without knocking confidence, and develop a culture where failure is always a step towards future success.

Here are our four top tips for measuring – and optimizing – your team’s performance. (more…)

How to Get Your Sales Teams to Adopt a Sales Process

Sales Process
You’ve developed the perfect process. It’s designed to streamline sales activities, generate better results, and make your salespeople more productive. There’s only one hurdle standing in your way: sales process adoption.

According to CMO Council, lost productivity and poorly managed leads cost at least $1 trillion every year. This lack of productivity is commonly due to a lack of adoption from salespeople.

In this guide, you’ll learn how to fix an underperforming sales team, “bake” adoption into the process and make it as easy-to-follow as possible. By the end of this article, you’ll have a solid, well-adopted process that saves time on admin and improves the performance of your team. (more…)