July 2012 Posts

How to fundraise with Pipedrive (and how we raised our $700k seed round)

A bit of news: we’ve closed our seed round, as TechCrunch reported today. Andy McLoughlin (co-founder of Huddle) and Christopher Muenchhoff trusted us enough to invest again, and we’re glad to have TMT Investments aboard. We’re going to use the $700k raised to speed up product development and having a larger footprint in the US, our biggest market.

That I guess pretty much covers it. Because we used Pipedrive for fundraising I thought I’d share what we did and what were the results – perhaps useful for anyone raising funds for their startup, favourite charity or cause.


Drumroll.. we’ve released our new shiny API

Almost all software gets better with an API. This lets users link up the different tools they use and build quite complex customizations with relative ease. We’ve had a closed beta API out for some time already, and today we’re making it publicly available for everyone. If you want Pipedrive to integrate with one of your other tools, head to Pipedrive API documentation and check it out.



The one Twitter trick that Pipedrive founders master

Pipedrive has five co-founders that all use Twitter. Lighty, I should add, because their accounts are not used that much, neither for promoting Pipedrive nor casual social media chatter. When I started advising the company on marketing matters I’ve encouraged non-tech members of the team to take a more active role on Twitter. Share insights, grow followers, participate in conversations kind of thing. This seemed very appropriate for a startup without a marketing budget.

They were polite and kind of tried but the one thing they’ve done exceptionally really well is … ignore my advice. So today, 18 months since our first chats, Pipedrive business founders don’t “engage” with the followers, they don’t share interesting articles they read and they don’t follow people to grow their own influence. They don’t use Twitter at all like all the “social media gurus” recommend.