The concept of Pipedrive was created by Timo Rein and Urmas Purde, salesmen and sales managers with almost 20 years of experience. Both started at Southwestern Company, USA, selling books from door to door. Today they have been busy finding clients for Vain & Partners, the most successful sales training company in the Baltics.
Pipedrive arose from our need to solve an important problem: how to deal with sales successfully in a situation where other multiple important tasks are claiming our immediate attention. At the end of the day, in order to close any deals, salespeople should always be focused on making sales calls, meetings and visits. We have seen thousands of other companies faced with the same problem.
Pipedrive was designed specially to solve this problem. However, Pipedrive is not meant for all enterprises. Our experience and needs have made us realise that the target group should include medium or small businesses who are keen on producing results in active sales. We are focusing on teams of 2-20 people, directly responsible for sales. Of course, these teams could also be part of bigger organizations.
In addition to size, we have also defined the fields where our target clients are working. Pipedrive suits best for companies operating on the B2B business model – i.e. selling a product or service directly to the end-user or consumer. Therefore it can be perfect for enterprises offering professional services, such as consultation firms, software developers, PR and media agencies, advertising agencies. Likewise, Pipedrive can also easily help sales teams operating in more material fields – such as technical appliances or construction services.
If your company’s sales system is working along the lines as we just described, you will have every reason to look forward to the public version of Pipedrive. You may be in for a pleasant surprise.