A Tale of Lost Sales and White Whales

A good sales strategy often is more about letting deals go rather than chasing them down. Sure, there’s always the chance those hours of extra work might pay off; that just wanting it bad enough might put you over the top. The more likely scenario, however, is that chasing these deals will clog your pipeline and hurt your numbers.
Still, letting deals go can be a difficult concept to grasp unless you’ve lived through a sales white whale. These deals are clearly not meant to be, and yet they’re so big and so lucrative they cause tunnel vision. For some people, a white whale can tank their business. For others, like Casey Halloran, a whale is their wake-up call.


